A day to remember.
What is a fly worth? Initiated by the concept artists Frank and Patrik Riklin, this is the question
the insect control businessman Dr. Hans-Dietrich Reckhaus asked himself.
The answer: Saving flies instead of killing them. A one-day rescue campaign that mobilised an entire village on 1st September 2012 and a fly that is the first insect in the world to have an air ticket to a wellness hotel. The supposedly absurd campaign brought about radical corporate change, resulting in the newly created product label INSECT RESPECT®.
To find out more about «Saving flies», just visit the blog: www.fliegenretten.de